Fixturing. Intermix Custom Mannequin Development

A custom line of mannequins were developed to differentiate the brand from other retailers but more importantly, it gave the opportunity to truly showcase the brand’s success in styling.

Inspiration was drawn from Streetstyle shots and Editorial shoots. Each pose had to properly embody the customer and her confidence. Partnering with UK based SFD Retail Design, a line of custom mannequins were designed. Finishes were also developed based on the store market and ranged from hand-distressed taupe and grey fiberglass to a clean Benjamin Moore matte finish.

Project Responsibilities:

*Research and Design

*Project Management

*Sample and Testing

*Store Rollout